Mr Bansal is in charge of the overall administration of Intex, which includes daily operations, business development, overseas expansion and developing marketing strategies.
Under his aegis, the company’s turnover has increased from Rs 32 crore in 2001-02 to over Rs 300 crore in 2008-09. Today, the New Delhi-based company has is a renowned Indian brand in the IT hardware, mobile phones and electronics manufacturing segment.
Confidence matters
For Mr Bansal, foraying into a field that was completely alien to him is a feat that most entrepreneurs will hardly dare to attempt. After securing a degree in commerce from Delhi University in 1985, he was confident that he did not want to work in a 10-to-5 job. Though he started his own business just after graduating, it failed to make a mark. However, in 1996, he founded Intex and there was no looking back for Mr Bansal. While speaking about his indomitable confidence, Mr Bansal says, “After lot of exploration I realised that IT hardware offered a tremendous growth opportunity. Initially, however, I couldn’t think of manufacturing any product besides the Ethernet card, since the investment was low. The market was new to me and it was really difficult to gain a footing amid the established players.”
However, he was confident that the competitive pricing and superior quality of his products would help the company capture a significant share of the growing IT hardware market in India.
Smart business moves
In order to reduce the initial investment, Mr Bansal made a smart business move, outsourcing component production to manufacturers in Taiwan and China. He also went on to sign JVs with reputed overseas suppliers to launch top-quality products in India.
By entering into strategic tie-ups with leading brands like Intel, AMD and Seagate, he brought the latest in computer peripherals, mobile phones, PCs, notebooks, TFT-LCD monitors, DVD players, computer multimedia speakers, headphones and web cameras to the country.
Prioritising futuristic investment
Mr Bansal is an administrator who attaches prime importance to futuristic investment. Considering the company’s need to diversify in order to keep pace with ever-changing market preferences, he took the lead to upgrade his company’s operations from ERP to SAP.
Meeting with success
Mr Bansal’s hard word, determination and sharp business acumen helped to establish Intex as a brand in the Indian IT hardware industry.
His emphasis on quality and customer satisfaction has not only increased the company’s revenue over the years, but also earned the company several prestigious awards.
These include the Golden Rhino Award in 2003, the Bhoomi Brands Award in 2004, Cyber Media Labs' Highly Recommended Award for Intex Gold PC in 2006 and several others.
Knowing the man Reading and playing sports are two of Mr Bansal’s favourite pastimes. He is a member of various organisations like Rotary Club of Ashoka, Manthan Club and Rajasthan Club. |
