DSK Group is one of Maharashtra’s biggest and diversified group, boasting of a turnover of Rs 4000 crore and interests in construction and real estate, automobiles, digital products, education, investments, pharmacy, travel and leisure, hospitality and infrastructure, among others. Recently the company has announced its maiden business venture into the two-wheeler segment with the launch of DSK Motowheels Pvt Ltd and its association with Korean giant S&T Motors, which will partner DSK Motowheels for assembling, marketing and selling ‘Hyosung’ Superbikes. The new venture would be named as ‘DSK Hyosung’ and with this tie-up DSK Motowheels replaces Garware Motors Limited as the exclusive distributors of ‘Hyosung’ Motorcycles in India.
Speaking on the development, Shirish Kulkarni, managing director of DSK Motowheels, said, “We are excited to get into the Superbiking market and are glad to be associated with a brand like Hyosung, which is known for its stylised powerful bikes. In 1 year of its existence, Hyosung has built a name for itself in the minds of Superbiking enthusiasts of the country and we want to take this forward. Hyosung has the experience, technology and product mix required for Indian market. Our core strength lies in front end sales and marketing. We are also known for our service qualities and customer care. We plan to leverage each other’s strengths and create synergies to make DSK Hyosung one of the most sought after superbike brand among the youth in the country. With rising incomes and aspirational lifestyles, we believe that the demand for superbikes is going to grow exponentially in this country in times to come.”
Plans for expansion
Mr Kulkarni outlined DSK Motowheels’ plans for developing a plant near Pune in the near future and added that DSK Motowheels along with S&T Motors have immediate and aggressive plans for localisation to bring down costs and make superbikes more affordable in India. “We are present in customer facing businesses; we understand customers and have experience handling them. Hence, we have decided to enter the manufacturing area since we have expertise in the front end, the sales, marketing and after sales,” said Mr Kulkarni.
With this partnership, DSK Motowheels would be taking over the manufacturing facility of Garware Motors Ltd in Wai and all the 18 dealerships of Garware Motors Limited will also be transferred to DSK Motowheels.
Priyanka Roy Chowdhury