According to Sukhesh Madaan, founder and CEO of Envent, “I saw a lot of gap between Indian consumer aspirations/requirements versus what is available for them. These gaps exist both in terms of product pricing as well as quality and features. This opportunity always existed and the emerging of new product categories like tablets and smartphones provided the last impetus to switch from employee to employer.”
With the launch of its consumer digital brand, Mr Madaan, an IT and telecom industry veteran with more than 17 years of industry exposure, commenced the journey of entrepreneurship with the launch of Envent. He has worked across organisations like Intel, Microsoft, Sony Ericsson and Hip Street.
Road ahead
With a team of 10 full time employees across India, China and Sri Lanka, Envent is expected to add 25 shared resources by the end of this month. The organisation aims to fill the vacant space of an Indian premium brand that understands Indian consumer needs and develops products accordingly.
Abhinav Agarwal, owner of Tirupati Infotech, a small-sized IT accessories dealership based in Kolkata, said, “There is tremendous scope being relatively untapped, for development in offering premium technology gadgets customised for Indian mindset and usage.”
Mr Madaan plans to take the normal distribution route and his target customers will be every individual who has access to PCs or smartphones. Envent also has some exciting products for kids and hence in terms of age group, the company’s product range varies from 5 to 50. Envent’s product range includes ergonomically designed keyboards, colourful range of notebook mouse, wooden speakers in it and Apple and Samsung smartphone accessories in telecom.
Priyanka Roy Chowdhury |
Start-up consumer digital brand Envent has recently stepped into the manufacturing segment. The company which boasts of immense industry knowledge on IT and telecom will be engaged in manufacturing and distribution of innovative computer peripherals, telecom accessories and consumer products. 
