Friday, January 08, 2010: 03:43:13 PM

Launches

Honda Motors launches 110cc entry-level bike

Honda Motorcycles and Scooters India (HMSI) launched its first product in the bike category—the 110cc CB Twister. The product is priced at Rs 42,000 ex-showroom in Delhi.At present India sells 80 lakh motorcycles every year of which 40 lakh are sold in the 100-110cc segment. HMSI’s market share in the two-wheeler segment is close to 14 per cent. This new product will attract the youth and will be highly competitive with brands like TVS and Bajaj.



HMSI will need to work hard to create demand for its bikes. They are the market leaders in the scooter segment, with 54 per cent market share.The company will sell the CB Twister from February 2010 and also plans to export the vehicle once it finds a footing in the Indian market.

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